HYDR® (registered in Mississippi as Hell Yeah Damn Right, LLC) offers goodies and gear with the registered HYDR logo. Is this stuff great? HY! Are you going to love it? DR! While our items are certainly centered around that beloved chant, it really is bigger than that. HYDR stands behind all that is good in the world. (i.e. Would we like there to be an end to world hunger? Damn Right!)
HYDR was conceived after a meeting at church, where the pastor stated that the staff was going to have a retreat called "Are You Ready?" He quickly said "Nobody answer that," and snickered. Immediately the idea was born - the idea of abbreviating those initial words that answer that call for the famous Hotty Toddy chant. ARE YOU READY? HYDR we are!